---
type: Audience
title: Tradespeople
description: Sole traders and small trade businesses who want a professional social presence.
resource: https://motionhooks.com/en/for-tradespeople
tags: [audience, tradespeople]
timestamp: 2026-07-06T00:00:00Z
---

# Tradespeople

Sole traders, contractors, and small trade businesses — plumbers, electricians,
builders, contractors — who want to maintain a professional social media presence
without a marketing team.

They typically use [caption generation](/okf/product/caption-generation.md) from a
job-site photo or voice note, brand it in the [Photo Studio](/okf/product/photo-studio.md),
and let [scheduling](/okf/product/scheduling.md) post it. Most start on
[Free](/okf/pricing/free.md) and move to [Pro](/okf/pricing/pro.md).